The Official Rodney Hurst Website
 It was never about a hot dog and a Coke®!Welcome to the official website of my national award winning book, "It was never about a hot dog and a Coke©!" which is a personal account of the 1960 sit in demonstrations in Jacksonville, Florida and Ax Handle Saturday. The civil rights movement in the late fifties and early sixties is a history of brave and unselfish Black leaders fighting against racism and segregation, and for the equality of all people in the United States. Most Black and White citizens of Selma, Birmingham, Memphis, and Atlanta are acutely familiar with the violent civil rights struggles that occurred in their cities. Though the struggles in those cities may be more familiar, Jacksonville was not immune to the same type of cruelties.
The peaceful protests of teenagers who dared to challenge segregated white lunch counters is not a myth or an urban legend. Nor is the attack by more than 200 whites with baseball bats and ax handles on 34 Black NAACP Youth Council members on August 27, 1960. Today's generation must understand the circumstances and the times that led to this racially explosive and violent day in Jacksonville's history. Regardless of what you have heard or seen about sit-in demonstrations, it was never about eating a hot dog and drinking a Coke! It was always about human dignity and respect. The Struggle Continues…Rodney L. Hurst, Sr. 
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Awards
Independent Publishers Award2009 Silver Medal - Southeast Best Regional Nonfiction 
Florida Book Awards2009 Bronze Medal Winner-Florida Nonfiction 
The National Best Book Awards2008 Winner-Multi-Cultural Nonfiction 
Sabrina Book Reviews2008 Winner-General Nonfiction 
Reader Views Literary Awards South East Region2008 Winner-Nonfiction Click here for more details... My OpinionGallery Book Exhibit at the University of North Florida in Jacksonville, FLHello and Welcome... Please join me at the University of North Florida's Lufrano Multicultural Gallery in Jacksonville, FL on Tuesday, February 9, 2010 at 5:30 pm for a Gallery Exhibit of some of the pictures, images, and headlines from "It was never about a hot dog and a Coke". The Lufrano Gallery is located on the second floor of the New Student Union Building on UNF's campus, Building 58E. I will discuss the story behind some of the book's images/pictures ... answer questions about the book ...and sign books. You can also purchase books that night. The Exhibit will show until March 5, 2010. I look forward to meeting you. Rodney LinksVIDEO: Chamber of Commerce Martin Luther King, Jr. BreakfastTallahassee Writers Association www.tallahasseewriters.net |
Book TrailerPurchase the Book
You can purchase the book online by clicking "Buy Now" above or below. You will be forwarded to PayPal for fast, easy, and secure checkout.
You can also purchase the book from Amazon.com by clicking here for the hard cover, or clicking here for the soft cover. It Was Never About a hotdog and a Coke®!, by Rodney Hurst, chronicles the 1960 sit in demonstrations in Jacksonville Florida and Ax Handle Saturday |
I want to share with you a facet of Jacksonville's history very few are willing to discuss, let alone embrace. Although its darkness may give Jacksonville's reputation a black eye, the eye-opening details, when synthesized, provide a remarkable history worth telling. 